I built my entire career, my company, and now Dream Center Indianapolis on four words: normal is not enough.

Normal fundraising isn't enough. Normal overhead isn't enough. Normal effort isn't enough. Not when a mom is one paycheck from crisis and a kid is on a waiting list for a family that may never come.

We built an entire sector on the word normal. Normal was never designed to solve something this big.

If your organization is hitting its normal targets this quarter, ask yourself a harder question: is normal actually working, or have you just stopped noticing that it isn't?

Normal is comfortable. Comfortable doesn't build anything.